Privacy Policy

Privacy Policy

First things first – your privacy is important to us. We know that’s the kind of thing all these sorts of notices say, but we really do mean it. You’ve placed your trust in us by using Boundless Betty services and we value that trust. That means we’re committed to protecting and safeguarding any personal data you give us. We act in our customers’ interest and we are transparent about the processing of your personal data.

This document describes how we (“Boundless Betty”, “we”, “us”, or “our”) use and process your personal data, including any information you might provide through our site when you purchase a product or service, sign up to a newsletter or take part in a prize draw or competition. Hopefully provided in a readable and transparent manner so it’s easily understandable and straightforward. It also gives you all the information needed to contact us if you have questions about your personal data, which we’re of course more than happy to answer.

Boundless Betty offers online travel-related services through our website as well as through other online platforms such as social media. This one privacy statement applies to any kind of information we collect through these platforms or other means connected to these platforms (such as contacting our customer service team via email).

We might amend the Privacy Statement from time to time. If you care about your privacy, visit this page regularly and you’ll know exactly where you stand. If we make changes to the Privacy Statement which will have an impact on you (for example, if we intend to process your personal data for other purposes than communicated in the past in this Privacy Statement), we will notify you of these changes before the new activities begin.

Sad but necessary bit: If you disagree with this Privacy Statement, you should discontinue using our services. If you agree with our Privacy Statement, then you’re all set to book your next Trip through us. Let the good times roll!

By using our Website or purchasing any Trips online via the Boundless Betty Platform, you consent to the terms of our Privacy policy.

Who is responsible for the processing of personal data via Boundless Betty and how to contact us?

Boundless Betty is the data controller and is responsible for the processing of your personal data as described in this Privacy Policy.

Boundless Betty Limited is a company registered in England and Wales with the company registration number: 10364722

Registered address is: Bengrove Farm, Sandhurst, Gloucester, GL2 9NU

If you have any questions about this Privacy Policy or about our processing of your personal data, please contact us at and we’ll get right back to you.

1. What kind of personal data does Boundless Betty collect?

In order to get you booked on that amazing trip, there are some essential bits of information that we need. So, when you use our services there are certain pieces of information we ask for. This is pretty basic stuff – your name, preferred contact details. 

When you use our site, there are a number of ways in which you provide information and other data to us. By using the site, you consent to us processing and collecting this data, on the terms and for the reasons explained below:
1.1 your name;
1.2 your geographical address;
1.3 your phone number; and
1.4 your email address,
(collectively, ‘Your Personal Data’).

Please note that your payment information is NOT collected, used or processed by Boundless Betty, to keep this information secure we use a Third Party Payment platform Mango Pay (for further information Please go to How does Boundless Betty share your Data with Third Parties?).  In addition to this, we also collect information from your computer, phone, tablet or other devices you are using to access our services. This includes the IP address, the browser you use, and your language settings.

If you have provided us with the personal data of another person (‘Third Party Personal Data’), you confirm that they consent to the processing of their personal data and that you have informed them of our identity and the purposes (as set out above or elsewhere) for which their personal data will be processed.

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

2. Why does collect and use your personal data?

The security of Your Personal Data is very important to us and we shall use our reasonable endeavors to ensure that it is kept safe and confidential.

The main reason we ask you for personal details is a pretty good one – it’s to help administer your online Trip bookings and ensure you get the best service possible. We also use your personal data to contact you and to inform you of the latest deals and special offers and other products or services which we believe may be of interest to you. Other reasons include for the purposes of marketing activities, communicating with you, market research, improving our services, guest reviews and finally legal purposes.

You consent to our use of your personal data to do the following

2.1 to enable us to provide the services relevant to you, including disclosure to sellers on the Site whom you make bookings with;
2.2 enhance, customise and personalise your experiences and communications
2.3 operate, provide, improve and maintain our services, including analysing user behaviour
2.4 to alert you to any product and service changes and updated information; and
2.5 administration and marketing purposes.

In the event you do not wish for us to use Your Personal Data for administration and marketing purposes, or change the frequency of your notifications, please either:
Click on the ‘Unsubscribe’ link in the emails we have sent you (if any); or
Contact us by emailing and advising us of your intention to be removed from our marketing database.

Providing of your personal data to is voluntary. However, depending on the type of service that you may want to use, we may only be able to provide you with this service if certain personal data is collected. For instance, we cannot process your Trip Booking if we do not collect your name and contact details

3. Retention of your personal data

3.1 We take appropriate measures to ensure that any personal data are kept secure and are kept for only so long as is necessary for the purpose for which they are used.
3.2 If your personal details change or if you have any queries about how we use Your Personal Data, please notify us by emailing at
3.3 We update Your Personal Data within five (5) working days of any new or updated personal data being provided to us, to ensure that the personal data we hold about you is as accurate and up to date as possible.
3.4 We will retain your information for as long as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

4. How can you control the personal data that you have given us?

You always have the right to review the personal data we keep about you. You can request an overview of your personal data by emailing us to the email address stated below.

4.1 You are entitled to ask for a copy of any personal data that we hold about you and to have any inaccuracies in your personal data corrected. If you wish to contact us for these purposes, please notify us by emailing
4.2 (our ‘Website’) or any designated unique resource locator may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Where we are using your personal data on the basis of your consent, you are entitled to withdraw that consent at any time subject to applicable law. Moreover, where we process your personal data based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal data subject to applicable law.

We rely on you to ensure that your personal data is complete, accurate and current. Please do inform us promptly of any changes to or inaccuracies of to your personal data by contacting us.

If you wish to object to the processing of your personal data on the basis of legitimate interest and no opt-out mechanism is available to you directly, please contact us at

5. How does Boundless Betty share your data with third parties?

There are different parties integrated into the services in various ways and for various reasons. The primary purpose is to share your data relevant for your Booking with the Operator to complete your Booking. There are also other parties which can receive some of your data, which are parties we involve to provide you with the services, financial institutions, and advertisers. We do not sell or rent your personal data

You consent to our sharing of information for the purposes describes below.
5.1 We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties. We may disclose Your Personal Data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries (where applicable), unless we have procured your express consent not to do so.

5.2 We may disclose Your Personal Data to third parties:
5.2.1 in the event that we sell or buy any business or assets, in which case we may disclose Your Personal Data to the prospective seller or buyer (the disclosure of which shall be made under non-disclosure agreements) of such business or assets; or
5.2.2 if Boundless Betty Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets in which case you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information; or
5.2.3 if we are under a duty to disclose or share Your Personal Data as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website.
5.2.4 Service providers. We may share your information with our service providers or contractors to conduct business on your behalf. For example, we employ a third party payment platform to handle financial transactions on the site as well as a third party emailing marketing software. Boundless Betty selects its third party partners with care but does not have any ongoing control over the privacy practices of such third parties. Product is shipped from the third party vendor and is not done under the Imageauspices of this site. These companies are authorized to use your personal information only as necessary to provide these services to us.

6. Cookies and IP addresses

Whenever you use our online services, including our applications, cookies and other tracking technologies can be used in various ways, such as making the Boundless Betty website work, to analyse traffic, or for advertisement purposes. These technologies are either used by us directly, or by our business partners, including third party service providers and advertisers we work with.

6.1 We may store information about you in a cookie (a small file that is sent by our web server to your computer), which we can access when you make return visits to our Website. Storing cookies is usual practice for any website that needs to remember what its users’ preferences are and we use cookies to keep track of your choices in the Website. We do not tie the information gathered by cookies to Your Personal Data.
6.2 If you would like to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that cookies are stored in. If you would like to stop cookies being stored on your computer in the future, please refer to your browser manufacturer’s instructions by clicking ‘Help’ in your browser menu. Further information about deleting or controlling cookies is available at
6.3 Please note that when you visit our site, we may also log your IP address, a unique identifier for your computer or other access devices. We do not tie the IP address to Your Personal Data.
6.4 The use of cookies by our partners, affiliates, tracking utility company, service providers is covered by our privacy policy. We do have access or control over these cookies. Our partners, affiliates, tracking utility company, service providers use session ID cookies to make it easier for you to navigate our site, in order for you to use the shopping cart, and allow us to market our services and products to you accordingly.

7. Additional information

7.1 Public comments/Blogs.
If you post a review or public comment on this Website, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the Personal Data you choose to submit in these forums. To request removal of your personal data from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
7.2 Social Media Widgets.
Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

8. Changes to our privacy policy

8.1 We reserve the right to modify this Privacy Policy at any time. Any material changes we may make to this Privacy Policy document in the future will be made available to you on our Website on our updated privacy policy page. We will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective.
8.2 If we decide to change our privacy policy, we will post those changes on our Website so our users are always aware of what information we collect, how we use it, and under what circumstances if any, we disclose it. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

 9. Tracking

We use Google analytics to track what areas of the site our users use. All of this tracking is anonymous and we delete the data after 48 days.

If you would not like to be tracked please install the chrome analytics disabling plugin.

We track what users to do help improve the user experience.

10. Contacting us

When filling out our contact form your details will be emailed to one of the team. We will use the details to respond to your enquiry. If you would like these details removed please email or call us.

11. Booking with us or joining the mailing list

When booking with us we store some of your personal data on our system.

This is stored on our secure, encrypted server and is only accessed by staff internally.
When you make a booking we will disclose your personal data to the operator who is providing the Trip. By making a booking you agree to this. We are not responsible for the operator’s treatment of your data.

All data is kept for statistics and is backed up nightly.

If you would like your data to be removed please contact us and we will delete all your personal data – data stored in backups will be removed after 14 days due to our backup cycle.

11. Contact details

Please direct any queries about this Privacy Policy by email to

Updated: 28.02.2017