Boundless Betty is not only about encouraging, inspiringing and empowering more women into outdoor adventure sports, we also want to support and make more visible the incredible female lead business that make this possible and share the same values as we do; both those hosting events and retreats and those designing and creating amazing gear for us to wear while getting we’re out there.
So, we thought we should share this with you. It’s currently our fav swimwear brand which is saying something as we do love good swimwear!
Launched by professional kiteboarder Sensi Graves in 2012, to meet the demands of her sport. She’s lost one too many string bikinis in the surf, and so decided to tackle the job herself and design suits that actually stay on in rough conditions.
While designing swimwear that’s both fiercely functional and fabulously feminine is the core mission of the brand, sustainability has been paramount since its inception, with Sensi using all recycled packaging, hangtags and labeling, compostable poly bags and hygienic liners, manufacturing in the US and donating 1% of sales to environmental groups.
BUT they want to do MORE which is why Sensi is taking another massive step towards increased sustainability in her brand.
Today, they are launching a crowdfunding campaign to fund the transition to ALL recycled fabrics in their 2020 line. Backers on this campaign will allow Sensi Bikinis to double down on their commitment to being a 100% transparent, ethical, and sustainable brand.
“Sustainability is at the core of everything we do here at Sensi Graves Bikinis. We love the outdoors and do our best to protect it. But manufacturing is harsh on our planet. Therefore, we’ve committed to producing our products in the most environmental manner possible; to ensure that not only are we doing more good than harm but that we are also inspiring others to take action.” -Sensi Graves
So, why not check out their campaign and if like us, you believe in their mission to create a better world and love this killer female lead brand then show them some support and get a fab kini in the process (I do actually own one and I have to say it’s pretty awesome)!
We’re going to be featuring kitesurfing trips in 2020 host by Sensi and another amazing lady kiter Colleen in some jaw-dropping locations, if you’re interested pop us over an email and will give you the down low, they will be appearing on the website soon along with a whole host of new and exciting trips that we are in the process of collating for you.
We hoped you enjoyed the first of our blog posts about insanely awesome female lead businesses. Please let us know if you want to see more of this and if you’re a lady boss killing it in this industry we would love to hear from you and feature your business.
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Big loves from the team at Boundless Betty